What Marketing/Advertising Is Working For You Now?

  • We’re seeing a HUGE increase in the efficacy of LinkedIn direct inbox outreach for ourselves and our clients on the B2B side. All of our B2C clients are doubling and tripling down on e-commerce for massive gains through Facebook, Instagram, and Google advertising.

    What’s working for you?

  • I am trying to build our LinkedIn profiles but our Instagram has been really helpful right now.

  • LinkedIn, Instagram, email marketing and blogging are working for us now as they always have.

  • I believe we need to use as many platforms as our demographics demand, for example, we use Instagram for our younger groups, millennials, and we use Facebook for our traditional customer. We use LinkedIn for business. I have discovered that knowing and identifying a business avatar of our customers is an efficient way to drive media choices.

  • I have really been working on our LinkedIn presence these last few months and I have had about 3-4 people reach out to learn more about our business directly and could be potential customers. As well as learn about companies that can help us and our clients. I love it!

  • One helpful suggestion (thanks to Purple Door!) is to make a virtual background with your business name for all the Zoom meetings you’re on. Great idea!

  • For restaurants and other hospitality groups, I recommend “grass roots” marketing endeavors. Due to the fact that we are basically all at home the majority of the time, door hangers, information packets, flyers, everything single item branded with a logo, personally signed by staff, small notes, etc., can be going out with every single delivery, curbside, or pop up dinner. Even with ghost kitchens, grass root marketing can be helpful at this time. Personal notes, handwritten invitations to pick up curbside and enjoy a complimentary dessert. Anything that puts one in direct contact with their client is crucial, in my opinion. In such a digital world, a little something personal is vital to customer intimacy.

Log in to reply